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Business News/ Industry / Retail/  John Ayton | I see the watch business in India growing really strong
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John Ayton | I see the watch business in India growing really strong

British luxury brand Bremont is looking to come to India, and luxury jewellery brand Annoushka is looking for Indian designers to collaborate with

John Ayton at the Mint Luxury Conference 2013 in New Delhi. Priyanka Parashar/Mint (John Ayton at the Mint Luxury Conference 2013 in New Delhi. Priyanka Parashar/Mint)Premium
John Ayton at the Mint Luxury Conference 2013 in New Delhi. Priyanka Parashar/Mint (John Ayton at the Mint Luxury Conference 2013 in New Delhi. Priyanka Parashar/Mint)

Their legacy began back in the 1990s, with Links of London, a successful jewellery brand the couple later sold to jewellery manufacturer Follie Follie< > in 2006. Ayton went on to invested in a quintessential luxury watch brand Bremont< > Watch Co., owned by brothers Nick and Giles English. Bremont is significant for its legacy of aviation and fine mechanics.

Being entrepreneurs at heart, Ayton and Ducas set up fine jewellery company Annoushka in 2009. With Ducas leading the design, the range at Annoushka extends from classic, timeless pieces to bohemian, bold expressions.

Ayton, who is also chairman of Walpole, an organization aimed at promoting British luxury brands, was in New Delhi for the Mint Luxury Conference 2013. He spoke to Mint about the opportunities for the Bremont and Annoushka in India. Edited excerpts:

Are there any plans of bringing your brands, Anoushka and Bremont, to India?

We would certainly like to bring Bremont to India. We’re looking for a partner. I think it would be a great opportunity to sell luxury watches in India, and a British brand will go down very well here.

With Annoushka, at the moment, we have Indian customers in London, but until such time as the duties come down a bit, it will be difficult to bring Annoushka here.

Do you think the luxury watch market here is more acceptable and open to growth than the jewellery segment?

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Published: 23 Mar 2013, 02:58 PM IST
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