BackMaruti Suzuki launches Ignis, prices start Rs4.59 lakh, ex-Delhi
The Maruti Suzuki Ignis compact SUV will be sold in Nexa dealerships and compete with Mahindra KUV1OO
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New Delhi: India’s largest car maker Maruti Suzuki India Ltd on Friday introduced the Ignis compact car, priced between Rs4.59 lakh and Rs7.80 lakh (ex-showroom, Delhi).
Maruti Suzuki said the car is aimed at so-called millennials, or people born after 1988. Maruti Suzuki has consciously tried to shed its image of a small car maker for a typical middle class Indian family, which does not want a car to be flashy.
To shrug off that perception, Maruti Suzuki introduced a separate sales network called Nexa. Ignis is third car to be sold in Nexa dealerships.
“I am often asked if Maruti Suzuki is shifting its focus from its core segments and shifting towards premium. We have taken this challenge to create newer segments to fulfil the wishes of our customers. We are aware that the life and priorities of our customers are fast evolving. If we have to keep pace, we must demolish traditional categories and think afresh. Just like the customer is thinking," said Kenichi Ayukawa, managing director of Maruti Suzuki.
On the price front, Ignis competes with Mahindra and Mahindra Ltd’s KUV1OO. It may also take away customers who may otherwise have opted for existing Maruti Suzuki models such as the Swift and Baleno.
Maruti Suzuki said the car will create a new segment and expand the market itself.
The car comes with auto gear shift technology (a distant cousin of an automatic gearshift), in both petrol and diesel options.
Maruti Suzuki claimed that the car has been tested at its research and development (R&D) in Rohtak, Haryana, and that it meets all the required safety norms.
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