New Delhi: AOL announced next steps in their ambitious global expansion effort with the launch of new local language portals on http://www.aol.in, and the launch of Truveo’s ( an AOL subsidiary) popular video search engine serving eight countries, including India.
“India is an important market for AOL and these announcements show our commitment to serving online consumers with a robust portal and industry leading video search tools,” said Ron Grant, president and COO of AOL.
“These are also important steps in our ongoing efforts to make AOL a truly global company. We started this year with three international portals in Europe and we will end 2008 with a presence in 30 countries around the world.”
AOL. in is launching content channels in Hindi and Tamil, improving the breadth of AOL’s offerings at a time when the online audience in India is skyrocketing. Number of Internet users in urban India has grown by 28% in the past year and about 60% of all active online Indians (30 million) prefer to read in local Indian languages.
The Hindi and Tamil language portals will have language sections in news, cinema and astrology.
Building on the success of its industry-leading video search engine, Truveo, has announced plans to expand its rapidly growing service into several major markets for online video worldwide.
Truveo video search engine lets users search and browse through tens of millions of videos from thousands of sources across the Web, and reaches more than 40 million users a month in the U.S.
The site will enable users to search their favourite videos across India specific content like cricket, films, music and news amongst others. Video search sites for France, Germany, India, Japan, Korea, Spain, Taiwan and United Kingdom are also being unveiled.
In India users will be able to search relevant videos which are popular across categories. Over the next two months, Truveo will also launch video search sites in Australia, Brazil, Italy, Mexico, The Netherlands, Russia and Turkey.
“The recent explosion of online video is a worldwide phenomenon, and all over the world, users and major media companies are putting video content on the Web,” said Timothy Tuttle, CEO and co-founder of Truveo and senior vice president of AOL Video.”