It is a simple premise—more is more. So, how does Instagram get users to share more on the social network? The answer is quite simple—give them the ability to share more photos and videos at the same time, without having to upload every photo as a separate post. Instagram has now added the ability to add multiple photos and videos to a post that you share with your followers, as many as 10 per post, to be precise.
These carousels will, at first, not look very different to how you have always browsed your Instagram timeline. They will show the first photo or video on your timeline, with a neat overlay that indicates to you that the user has added more photos or videos to this post—simply swipe left or right to browse them.
Such are denoted by a small icon and a bunch of blue dots below the post. You will also be able to edit and add filters to each photo individually as well. “You no longer have to choose the single best photo or video from an experience you want to remember,” says Instagram, in an official statement.
However, this doesn’t mean that the basics have changed. You can still share a single photo from a memory, as you always have, should you not want to add multiple photos to the post.
Over the past year and a bit more, Instagram has been on a makeover spree. When Instagram was launched half a dozen years ago, it was enveloped within all sorts of restrictions.
The photos you shared would have the square aspect ratio and they wouldn’t be high resolution.
Along the way, we got more filters, deeper editing features, the ability to pinch and zoom on a photo that shows up on our newsfeed and widescreen photos as well as videos were allowed. Businesses were also given a space on the timeline, for specifically targeted advertising. Last year, we also got Stories, a Snapchat-esque feature about photo and video montages that would automatically disappear after 24 hours.
The multi-share feature is now rolling out to users globally. This will be a phased rollout, and in case you already don’t see this update on your phone, it should be available sometime over the next few days.