The online shopper

The online shopper
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First Published: Fri, Dec 09 2011. 09 25 PM IST

A belt from Zara is one of her latest buys. Photo: Aniruddha Chowdhury/Mint
A belt from Zara is one of her latest buys. Photo: Aniruddha Chowdhury/Mint
Updated: Fri, Dec 09 2011. 09 25 PM IST
A belt from Zara is one of her latest buys. Photo: Aniruddha Chowdhury/Mint
Since the launch of her brand Rachana Reddy Accessories in 2010, Rachana Reddy and her signature wooden clutch, with splashes of texture and colours, have become easily recognizable across Bangalore. With a debut at the Lakme Fashion Week, Summer/Resort 2011 in Mumbai and her products, a mix of samples from her best-selling lines The Lotus Sutra and The Global Gypsy, being called for possible retail out of three Paul Smith stores, two in London and one in Paris, it has been an exciting year for this young Bangalore designer. We peeked into her closet to see what defines her personal style. Edited excerpts from an interview:
What dominates your wardrobe?
A bracelet she bought in the US. Photo: Aniruddha Chowdhury/Mint
Dresses. I love dresses. A few years ago, one look at my wardrobe and you’d see loads of lime greens and reds, lots of bright colours, but I have now grown away from that. Sadly, I have to wait for occasions to wear dresses and they don’t usually constitute daily wear. I enjoy wearing block-coloured shift dresses. They are versatile, look elegant and make a great canvas for me to experiment with accessorizing. I pick them in all kinds of cuts but currently I like the high-neck structured shift dresses. Mango and Asos.com have some great ones. If you look away from the dresses, you’d find pants that I team with a variety of tops and shirts in my wardrobe. Then there are shoes. I haven’t really counted, but I’d guess there are a hundred pairs.
What do you wear on a regular day?
I am mostly in the workshop designing things, so I wear pants and a top. Mostly cotton pants or some regular denims that are comfortable. When I get out, I like to keep it simple and elegant. My signature would be to wear something in a block colour and then dress it up with a loud accessory, like some big earrings or a loud neck piece. I tend to experiment with Indian jewellery and Western wear.
Where do you shop?
Added appeal: Reddy often plays ambassador for her bags. Photo: Aniruddha Chowdhury/Mint
I hardly ever shop in Bangalore. There are new malls coming up that are looking good, but in the past year I have become a compulsive, impulsive online shopper. I have shopped a bit on Indian websites, their customer service can be a misery. I don’t really like Fashionandyou.com because their delivery is unreliable, but am addicted to this UK website called Asos.com. It’s a good collection and they have free shipping worldwide. I like Pret-amoda.com in India, which is more focused on designer wear. But since I love High Street brands, I am eagerly waiting for a good site that offers the best ones on one platform. I also get some dresses made by this tailor down the road. I like Charles & Keith for bags. My D&G shoes are the only big label I own and I got even those as a gift.
But do you find the right sizes online?
Since I lived in London for a year when I studied at the London College of Fashion, I know my UK sizes. The fit of these dresses is often not perfect but then we are blessed with local tailors who will fix anything with a tuck here and there.
You job requires networking, so you must attend a lot of social events? How do you dress for a night out?
She pairs these earrings with Western wear. Photo: Aniruddha Chowdhury/Mint
That’s where I end up wearing all the dresses. I keep them simple so I can accessorize. Bangaloreans don’t usually experiment too much but they dress smart. If I am at a party where I am just standing around or dancing, I’d wear a short dress. For a more business-like social event, I’d wear something that is more comfortable, like a pair of pants with a tube top. In Bangalore I am a bit wary of going out of my comfort zone so I leave all my experimentation to when I am travelling to other cities such as Mumbai or Delhi.
pavitra.j@livemint.com
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First Published: Fri, Dec 09 2011. 09 25 PM IST
More Topics: Rachana Reddy | Accessories | Designer | Fashion | Zara |