Search giant Google has bought the shopping comparison website Like.com, the two companies said on Monday.
Like.com specializes in visual search technology that lets people hunt online for bargains using pictures of clothing, handbags, shoes or other items they might desire.
“We’re excited about the technology they’ve built and the domain expertise they’ll bring to Google as we continue to work on building great e-commerce experiences for our users, advertisers and partners,” said Google spokesman Andrew Pederson.
Like.com websites will continue to operate separately from Google operations, according to Pederson. Google’s acquisition of Like.com, launched in November 2006 by start-up Riya, was seen as a response to Bing, the Microsoft search engine touted as a “decision engine” for shoppers.
“We were the first to bring visual search to shopping; the first to build an automated cross-matching system for clothing, and more,” Riya chief executive Munjal Shah said in a message on the Like.com home page. “We see joining Google as a way to supersize our vision and supercharge our passion.”