It’s a listings site with a difference—this one focuses on tots, tweens and teens. From discounts at acting classes, advice for parents on what to do with their children during Earth Hour, to preparing nutritious meals during exams, www.mycity4kids.com offers multiple choices for parents and children. While the Delhi and National Capital Region (NCR) chapter was set up in October, the Mumbai and Bangalore sites went live early this month. At present the site is focusing on summer holiday activities. The site’s promoters claim to have 6,000 listings plus 180 events (summer camps, workshops, etc.) for Delhi, 2,500 listings plus 130 events for Bangalore, and 2,000 listings plus 210 events for Mumbai.
The good stuff
The sheer number of listings, all in one place, makes this a handy tool for parents. You can get information on play schools, music classes for children even in the age group of 1-5, badminton coaching and children-specific events. The best part is that you can search by location, rating or age group. Any listing that has been paid for is clearly marked as a sponsored listing. Every listing comes with contact information, email and Web addresses, contact person where applicable, relevant age groups, dates for the events and the final super value addition: Google maps to indicate the location where the event or activity is taking place. The listings are categorized under hobbies, sports, tuition, enhanced learning, making it easy for parents to surf and sift through the information.
At present the site has tied up with some activity organizers to offer discounts. For example, at the Bombay Natural History Society (BNHS) summer camps in Mumbai, if you present a newsletter that you get if you subscribe to the site and book for a camp 15 days ahead of the deadline, you can get a 15% discount on the camp fee. Or at the Barry John acting academy in Gurgaon, parents registered on Mycity 4kids.com can avail of a 20% discount on the course fee. A special summer activity guide (in association with Hindustan Times that is published by HT Media Ltd, which also publishes Mint) will be on offer for the NCR region soon.
Registered members on the site have the option to review activities on the basis of value for money icons, ratings and can leave comments. The site managers claim they have checks and balances in place to prevent those listed from praising their own centres.
Coming soon: By August, you can register for some activities through Mycity4kids.com instead of applying at the individual centres.
Not all the listings are verified and personally whetted by the staff at Mycity4kids.com though they do have a referral system for users. They need to work on some sections, especially listings for party planners, gift shops, etc. They also need to be careful about their parenting articles, which seem to be geared towards those living in the Capital rather than in Mumbai or Bangalore. Sure, this kind of content can be common between cities but telling a parent living in Mumbai to take his child to India Gate for Earth Hour makes no sense.
Registration on the site for parents is free, as is getting an activity or school listed. But if you want to highlight a listing or a business, there is a fee (Rs15,000 per quarter) involved.