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Business News/ Mint-lounge / Wipro’s green warriors
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Wipro’s green warriors

Wipro’s green warriors

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When Wipro launched Eco Eye—an initiative that would ensure the company didn’t do business at the cost of ecology—in June last year, it was a radical idea for an Indian company. Just the year before, Wipro Infotech, the company’s PC business, had gone green. Earlier this month, Greenpeace rated IT hardware and

ANURAG BEHAR, 40

Corporate vice-president, social and community initiatives

Carrying work home: He recycles plastic and has an organic waste composting set-up. He and his wife now drive to work together instead of separately. Behar has also stopped buying things as much as possible and is experimenting with LEDs at home. “Eventually, all of it has to do with consumption," he says. Then he throws in some Tolstoy: “How much land does a man need?"

BRIJ SETHI, 48

Vice-president and evangelist, Eco Eye

Carrying work home: He’s switched to a smaller car, doesn’t have shower baths and has turned vegetarian. He has also been trying to convince his neighbourhood to dispose garbage more responsibly. “But you have to support a good idea with backup infrastructure," says Sethi.

RAM RAMAKRISHNA, 46

General manager, facilities management

Carrying work home: Ramakrishna has built himself a green home—energy efficient light usage, locally procured materials, the works. Rainwater harvesting has ensured that the water table in the area has increased and his neighbours are happy. “I’m personally very committed to this concept," he says.

P.S. Narayan, 43

General manager, Eco Eye

Carrying work home: He hates to see leaky taps. Closing taps and many other small, daily actions are now ingrained in this family. He has downsized his car and become a more responsible consumer. “When you know it takes 15,000 litres of water to make a shirt, you think a lot about whether you really need it," he says.

ASHOK TRIPATHI, 41

General manager and head, personal computing

Carrying work home: Five years ago, he was a city slicker who didn’t worry too much about the environment. Now, he’s thinking that when he retires, he will do something closer to nature such as farming. “My sensitivity has gone up multifold," says Tripathi.

VEENA PADMANABHAN, 38

General manager, HR

Carrying work home: Like her father, she never accepts shopping bags. She uses kitchen water for her plants, segregates garbage, has been using CFLs for the past 15 years and disposes her e-waste responsibly. “Trying to be green is a little inconvenient, but that’s how it is," she says.

Photographs by Hemant Mishra / Mint

Photograph of Veena Padmanabhan by Raj Kumar / Mint

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Published: 21 Apr 2009, 10:15 PM IST
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