When you are involved in digital marketing, you have to be aware of everything that’s happening in the space. India is a nascent digital market and it’s essential that I update myself with the latest. Most of my time online is spent in doing so but I do devote time to fun stuff as well.
• A site that helps me keep abreast of all the latest trends related to marketing in the digital space is www.imediaconnection.com. The articles are written by experts in the field who use examples from their own careers and research to elucidate the dos and don’ts of digital marketing. Through case studies the site acts as a perfect guide for people like me who work in a budding market, helping us avoid mistakes that the more developed Western digital marketeers have made and touching upon every topic that is the need of the hour.
• They call themselves news and expert advisers to the digital marketeer and ClickZ.com lives up to that. The site is similar to iMedia but focuses more on technology and analytical tools. It keeps me updated on all the measurement tools that are being developed, and how to use them.
• When it comes to an interesting approach to marketing, then Seth Godin’s blog (SethGodin.typepad.com) should be your destination. Godin is a guru when it comes to marketing. Not all his views may be acceptable but he gives you a different and insightful take on everything. I’m still fascinated by his whole concept of “permission marketing” (marketing centred around obtaining customer consent to receive information from a company).
• TechCrunch.com is the website when it comes to technology news. It’s a must for everyone who is remotely related to technology.
Technology Entertainment Design (www.ted.com) is a wonderful website that profiles the most interesting people and ideas from around the world. And it covers every topic from the brightest idea in dance to combating sexual abuse.
Imaging: Raajan / Mint
For the daily dose of news, Google comes to help. News.Google.com provides all the information and can be customized as per one’s interests. It’s a wonderful tool to know what’s happening around the world.
Social networking sites
For me, social networking primarily happens on Facebook and I follow a few people on Twitter to read their posts. A very important aspect of social networking is the amount of information that gets shared. It’s not just about reading status updates from your friends circle but also the links/videos/photos they share. Sites such as Facebook and Twitter make it possible for content to come to you instead of the other way round. I don’t need to go to YouTube to see the most viewed video; it will come to me on Facebook as somebody’s status message. These things make it worthwhile to keep Facebook and Twitter tabs constantly open on my browser.
Some fun websites I visit include HowStuffWorks.com —it has interesting content about almost everything on this planet. It’s a wonderful place to be when I have some spare time and my mind is craving for some interesting trivia. A fun encyclopaedia that I’m addicted to.
Whenever India is playing, the first tab on my browser is Cricinfo.com. Even while travelling I consume their feeds via their excellent mobile application MobiCast.
Krishna Kumar is the CEO of Media2win, a digital marketing solutions agency.
As told to Blessy Augustine.