Wearing your cause on your sleeve has never been so cool. Or had so many options. From cosmetics to ties, saris and writing instruments, fashion is lending a hand where it is most needed. Don’t underestimate even the power of a lipstick—MAC’s AIDS Fund has raised $95 million (approx. Rs380 crore) just by selling tubes of pretty colours.
So use this page as a shopping guide—we guarantee you will minimize your guilt while maxing on style and that feel-good sensation.