Vogue magazine is holding a global event, Fashion’s Night Out, on 10 September in 13 countries including the US, UK, Greece, Italy, Russia, France, Brazil, India, Spain, China, Germany, Japan, and Taiwan. Fashion’s Night Out will be held in India on the same day at DLF Emporio, New Delhi and aims at “putting the spotlight back on shopping,” says Vogue India’s editor Priya Tanna in the magazine’s September issue.
Click here to watch the choicest brands at Vogue Fashion’s Night Out
According to a Bain & Company report, global sales of luxury goods are expected to drop 10% this year. But it will be the emerging markets, including Brazil, Russia, China, and India, that will, in part, help the luxury markets, with a surge in spending by high net worth individuals in these markets ranging between 20%-35%. Some brands within India are already feeling optimistic. Events like this usually spike sales for a day, and also help build brand awareness. Angelique O’Brien, GM of Jimmy Choo in India, says a one-day preview sale at the Galleria Mall in Mumbai, for example, resulted in a 50% increase in sales for the brand.
Fashion’s Night Out will start at the DLF Emporio at 6pm and will continue until midnight and is open to all. For the event, brands like Burberry are organising an in-store lucky draw where the winner will get to win a Burberry Trench, Christian Dior will organise a make-over (call 011 46005900 for an appointment), get a foot massage at Jimmy Choo between 7pm and 10pm and learn how to tie a scraf at Salvatore Ferragamo. A Rs1,000 raffle ticket will give you a shot at winning a prize worth about Rs50,000 from brands like Louis Vuitton, Cartier, Dior, de Grisogono, Mirari, Tarun Tahiliani, JJ Valaya, and many more. All proceeds from draw will be donated to Women IndiaBUILDS, a Habitat for Humanity India initiative.