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Fashion’s united front

Fashion’s united front
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First Published: Thu, Aug 20 2009. 07 47 PM IST

A show at the fashion week
A show at the fashion week
Updated: Thu, Aug 20 2009. 07 47 PM IST
If reading about our fashion industry’s numerous factions has left you confused, there’s some news of collaboration and unification this time.
Fashion Design Council of India (FDCI) and Fashion Design Promotion Council (FDPC) have come together to back a united Fashion Week in New Delhi. So the buyers and the media, who had to scurry between two venues of Delhi Fashion Week (DFW) and Wills Lifestyle India Fashion Week with overlapping shows last season, can breathe a sigh of relief.
A show at the fashion week
FDPC is an Indian government initiative, set up by the ministry of textiles, for the promotion of fashion and a month ago the council announced its plan for an India Fashion and Design Week which would have brought the count of fashion weeks in Delhi back to two (DFW, supported by Sumeet Nair’s Fashion Foundation of India was discontinued after two seasons in March this year). “But there are mature people in the government and we all agreed that since FDCI has been doing this for 11 years it’s best for us to continue doing it. I have always been in favour of a single event,” said an elated Sunil Sethi, president, FDCI.
In 2005 FDCI ended a six-year association with Lakme and started the India Fashion Week in New Delhi with Wills Lifestyle as a title sponsor. Since then Lakme and IMG have been organising fashion weeks in Mumbai. But last year Sumeet Nair stepped down as executive director of FDCI and his company Prodigy Fashion conceptualised and executed DFW along with FDPC.
“Although we will not be focussing on fashion weeks anymore, we will be organising other fashion events for FDPC,” said Nair. According to him, it is better to have multiple events as it gives more designers a chance to showcase their work. “Designers have been pushing to have a single fashion week. But I think this decision is more emotional than practical,” he added.
The unified fashion week will be held from 24 to 28 October 2009.
rachana.n@livemint.com
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First Published: Thu, Aug 20 2009. 07 47 PM IST