Sony Corp. has announced that it will launch an ultra-thin flat TV, the world’s first television based on organic light-emitting diode (Oled) technology in December. Oled panels are energy efficient, make thin and light displays. They offer crisp pictures and have strength in showing fast-moving images, suitable for watching sports events and action movies, but size is proving a limitation. The company expects the 11-inch Oled TV with a thickness of 3mm to sell for ($1,740 or Rs69,130), almost as high as retail prices of some of its own 40-inch LCD models. It has a life span of about 30,000 hours of viewing, which is about half of Sony’s LCD TVs, but long enough to allow eight hours of daily use for 10 years. An 11-inch panel is smaller than regular copier paper used in office.
It is technologically difficult at the moment to make larger panels, limiting the appeal of the otherwise promising next-generation television. “I don’t think Oled TVs will replace LCD TVs overnight. But I do believe this is a type of technology with very high potential, something that will come after LCD TVs,” said Sony executive deputy president Katsumi Ihara.