Women’s Tennis Association | 40 and getting stronger
From the Gloucester Hotel to Singapore, women’s tennis has come a long way
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Next year, when the top eight women’s singles players and top eight doubles teams land in Singapore in October to play the season-ending Women’s Tennis Association (WTA) Championships, it isn’t just the physical miles that they’ll cross.
Singapore—chosen as host for the five-year period—beat 43 other cities that bid to host this event. Twenty-three WTA events will be staged in the Asia-Pacific market in 2014—the first time ever that there will be more tournaments in Asia-Pacific than any other region in the world—up from 16 tournaments this year.
Now there’s money to be made in tennis—Serena Williams made over $12 million (around Rs.75 crore) from prize money in 2013—but until the 1970s, it was difficult for players, especially women, to take up tennis as a full-time career. As per the 2013 WTA Media Guide, the women’s tour offered a total of $118 million in prize money, up from $86 million in 2010 and $47 million in 2007.
But it’s not just more money the women have craved for—it’s equal prize money with the men. Although the US Open started to pay both sexes the same from 1973, it wasn’t till 2006 that the French Open and Wimbledon started to do the same (the Australian Open did so in 2001).
But the question asked most often is: Do men and women deserve to be paid equally?
Former US Open champion Tracy Austin feels time spent on the court is not a good measure. “It’s about entertainment value. Many times, even when matches are decided in straight sets, they are pretty close. Sometimes, the men play too long; I mean, you may not have the time to sit and watch a 3-4 hour match,” she says over the phone from the US.
While the debate of equal pay goes on, gender equality is breaking into unexpected areas. In 2001, when the Dubai Duty Free Tennis Championships won the right to host a women’s event (it was already hosting the men’s event since 1993), it paid equal prize money. Both of 2013’s singles champions, Novak Djokovic of Serbia and Czech Republic’s Petra Kvitova, took home about $440,000.
An act of desperation?
Tournaments, too, fell in either of these two categories; amateur tournaments did not allow professional players and the so-called professional player tournaments did not allow amateur players to compete. While the amateur tournaments offered little or no prize money, money was to be made from the professional-only tournaments. Before 1968, once a player turned professional, she or he was not allowed to play amateur tournaments. However, turning professional was mostly an option for men’s tennis players in those days, when a promoter came along and signed players to play any events which he would arrange throughout the year. Although there was some money to be made by turning professional, these players could not play the National Championships (now called the Grand Slams). Needing to survive however, many amateurs took money, which exceeded their expenses, “under the table”. Others had part-time jobs like Gene Scott, a former American tennis player, who was also a lawyer and publisher during his playing days. Fed up of the corruption in tennis but most importantly to allow people to have a career out of playing tennis, the International Lawn Tennis Federation took a decision in Paris on 30 March 1968 to bring about Open Tennis; a move that got worldwide support. Thereafter all players play in all events for money.
The gap, though, remained. At the first Wimbledon that was played in the Open era in 1968, Billie Jean King won £750 (around Rs.75,000 now) for the women’s title, as against Rod Laver who won £2,000 for the men’s. The total prize money that year for the men was £14,800 and £5,680 for women.
Under the aegis of the United States Lawn Tennis Association (USLTA), the Pacific Southwest tournament in Los Angeles in September 1970 announced a prize money of $60,000 for the men and $7,500 for the women—a ratio of 8:1—which experts say was the norm those days. Outraged, nine women players turned to Gladys Heldman, founder-publisher of World Tennis magazine and an influential figure at the time in tennis world.
These women decided to boycott the event and requested Heldman to host a new tournament to be played in Houston. Heldman got cigarette company Virginia Slims to sponsor the event, called the 1970 Virginia Slims Invitational, for the nine women players that came to be later known as “The Original 9”. Along with King and Heldman’s daughter Julie, who was a tennis player at the time, the others were Peaches Bartkowicz, Rosie Casals, Judy Dalton, Kerry Melville Reid, Kristy Pigeon, Nancy Richey and Valerie Ziegenfuss.
Bob Moran, tournament director of the Family Circle Cup, remembers last April when the Original 9 got together for the second time in all these years. “It was an unbelievable history lesson and for any young women out there…to hear the Original 9 discuss all of the trials and tribulations they went through by forming their own tour was unbelievable. For most in the room, the hardships those players felt was the enlightening part of the evening. I believe some of the younger players didn’t fully realize everything those players went through to build the Tour and the sacrifices they had to make,” he said in an email interview. Having begun in 1973, the Family Circle Cup in Charleston, South Carolina, US, is as old as the WTA.
“At the beginning, Western players were not satisfied when they came to Asia to compete. Whether it was in Beijing, Tokyo, Guangzhou or other Asian cities, it meant getting out of their comfort zone. Playing in new places meant new challenges,” he says.
China Open—it celebrated its 10-year anniversary in October—is now one of the mandatory tournaments for top players apart from being lucrative.
At the end of 2012, players from 36 nations were ranked in the top 100, up from 13 in 1980. In 1980, 59 of the top 100-ranked women were American. At the end of 2012, there were 10 American women in the top 100.
“It is a testament to the growth of the game globally. More countries are starting to put money into their tennis programmes which has helped improve the overall quality of tennis,” says Kim Hall Uliasz, tournament director of Bank of the West Classic, a women-only event that takes place at the Stanford University, US.
Is there a cost to the adulation?
Effective 2009 though, the WTA made changes; it rationalized the events on the tour and shortened the playing season (it now ends in October as against November earlier), among other things.
Austin feels the WTA means more than just going tournament hopping. “It’s a life that they have been hoping for, a lifestyle, a career that they have been hoping to achieve,” she says. Given that five of the top 10 richest tennis stars are women (Sharapova earned more money than Nadal and Djokovic between June 2012 and June 2013, according to Forbes magazine), the WTA balance sheet is certainly getting healthier. And no one’s complaining.