British street artist Banksy believes that public art helps forge a direct connection between the artist and his community. “You don’t have to go to college, drag around a portfolio, mail off transparencies to snooty galleries or sleep with someone powerful, all you need now is a few ideas and a broadband connection,” he once said.
Dipti Sathe, chief operating officer at the Bengaluru-based jewellery brand Love Is For Ever (LIFE), couldn’t agree more. “Street art builds a community and it is a phenomenon someone hears about abroad a lot,” she says. This art form is still not common in India but she hopes LIFE’s Art-To-Heart campaign can help change that.
LIFE has partnered with street artist Harshvardhan Kadam to create a mural on the three-storeyed façade of the building that houses its studio in Indiranagar. The mural will be unveiled on 21 August. It will be followed by a free workshop for 50 children, who will add finishing touches to the artwork. “It is about human co-existence with nature. The subject was chosen to raise awareness about natural degradation in cities,” says Kadam.
The objective, says Sathe, is to give families a sense of pride and ownership in their public spaces. “Children are the best drivers of this awareness.”
The workshop will be held on 21 August, 9.30am-12.30pm, at the LIFE Jewellery Lounge, Indiranagar, Bengaluru. To register, call 9820539888.