Some days ago I arrived at the not necessarily original conclusion that charisma is, in essence, the capacity to deliver a fair amount of drivel—and to make an engaging spectacle of the process. I was in the presence of yet another flamboyant baba, Swami Ramdev, who demonstrated that evening a flair for entertaining his audience even if the substance of what he had to say didn’t really make that compelling marriage of logic and exactness that one would ordinarily define as brilliant insight.
Nothing about the baba is ordinary, and he made up with much laughter, stroking of the beard, and sensational wiggling of the stomach (twice) what he lacked in other respects. One could see why, in an age when “popular sentiment” reigns supreme, he has conquered television with pop-yoga and pop-gurudom.
“His Holiness”, as one distinguished attendee proclaimed him, arrived in great style, which is to say that he arrived with Z-category security—many guns, half-a-dozen stern protectors of his saffron person, and much fuss involving the press.
Pakistan was a significant topic of discussion that evening, but before I venture into that, I must confess that what held my attention most were the high-platform wooden padukas the baba had on. I am conscious that to be studying the sartorial preferences of a “yog-rishi” is perhaps a shallow enterprise, but this and the business “empire” the man is building are probably the most interesting things about him (after the question of what really goes into his cosmetic products).
That Pakistan loomed large at the gathering was no surprise, given how much our neighbour has captured televised middle-class enthusiasm in recent times and created for us renewed opportunities to assert national virility and masculine patriotism (we now have another favourite expression to deploy for the season—“surgical strikes”). There is no objection to art and artists from that country, Ramdev announced at one point, but how can we permit them to make money here and transmit it to a place that propagates acts of terror against India? One would think there are more complex components to this debate, but the general mood these days is not tolerant of complexity, which gets in the way of chest-thumping or, as was recently stated, the “reality” that while art has no borders, countries do. Complexity, in these circumstances, is anti-national.
In due course, we were also informed that destroying evil is very much within the ambit of ahimsa, and so, to contemplate the annihilation of an inconvenient neighbour doesn’t reflect badly on India and our exalted traditions. Many people clapped, including the cameramen from various news outlets at the back, and a large number of middle-aged men who have always been a prime constituency for this sort of Kautilya-with-nukes fantasy. One imagines that they will probably also applaud the latest contribution to public life and nation-building that the Maharashtra Navnirman Sena (MNS) has made in Mumbai—to extort a “donation” to the Armed Forces from film-maker Karan Johar for patronizing talent from that hated place across the border. But that is another matter.
Charisma is also, apparently, a gift for avoiding pointed answers to pointed questions, and to beat around the bush while saying a lot and nothing, all at once. No wonder Ramdev was asked what happened to his plans to constitute a political party, for he would make a very good politician. When talking about Pakistan, it was easy to remain charismatic—an enemy state (or “terror state Pakistan”, as one news channel now calls it, showing that in terms of evolution and maturity, our TV fraternity has not graduated kindergarten) can be denounced in vague and populist expressions that are in consonance with “national pride”. But when asked, after he broke into song once or twice, if he was happy about the government’s performance, the charisma grew uncomfortable. He said that yogis are neither happy nor sad about anything in life. If only our TV anchors would also take a break and sit on the fence for some time, we might yet be saved another dose of hysteria.
Then there was the matter of the baba’s lack of warmth for globalization and the presence of foreign companies in India. For instance, he urged standing up to the “videshi kabza” (foreign conquest) of our industries. Amul may sell milk in India, but why Nestlé? Is it not a matter of shame that in Gandhi’s land, Fabindia should be the leading brand for Khadi? Someone asked him if it is fair to reject globalization and the market when his own brand benefits from platforms like Facebook and Twitter and the resources that Google, for instance, offers, none of which are Indian. The baba answered the question by not answering it. He declared that his ambition is to enable the rise of an Indian Google and Facebook. So too was the response to another question about why he was importing bull-semen from Brazil for Indian cows. I wonder: Do gau rakshaks know what our beloved cows are enduring? Perhaps they approve, because apparently the ancestors of these bulls emigrated from India, so that makes this a happy case of ghar wapsi.
When everything ended, the baba and his retinue departed. Everyone else ventured towards the bar. Awaiting us was vegetarian finger-food and fruit juice—Ramdev’s crew had made it clear that there should be no meat and alcohol. The middle-aged men who, minutes ago, were cheering nationalist sentiments and enjoying their holier-than-thou (or at least holier-than-Pakistan) moments, grumbled. And then everyone went home to make up for the disappointment by switching on the news and feeling strong and patriotic again, drunk only on yet more drivel.
Manu S. Pillai is the author of The Ivory Throne: Chronicles Of The House Of Travancore. Medium Rare is a weekly column on society, politics and history.