Reebok promises its customers clothes to make them healthier and tone their bodies without added effort. But does its latest product actually work? And if does, how?
Reebok’s newly launched EasyTone apparel for women uses a technology the company calls ResisTone. According to the company, “EasyTone Apparel uses Reebok’s ResisTone bands to create resistance with every move by helping to tone and strengthen key muscles and to encourage better posture and body alignment.”
Stretched: Reebok’s new range for women helps create resistance with every move.
ResisTone technology is based on the compression technology used by Olympic athletes such as swimmers, cyclists and skiers. Such fabrics, when used in performance garments, reduce vibrations and fatigue while improving blood flow by providing pressure against the muscles.
The highly tensile clothing will also keep its shape, which, according to the manufacturer, means that it will improve posture and help people exercise for longer with less soreness and muscle stress.
“It’s highly unlikely that these clothes can improve your posture,” says Bangalore based physiotherapist and marathon runner Preeti Ashok. “How can clothing correct muscle imbalance? Even muscle compression technologies are only really meant for Olympic level athletes were every millisecond counts. They make no difference to the regular person.” The verdict? Don’t focus on technology, focus on the workout.
EasyTone pants are available for Rs 3,999 and tops for Rs 2,999.