Small but plenty” is the yardstick I usually follow on the Web. I like being in communities I can relate to rather than aimlessly wandering the blogosphere, and I tend to use services that can give me all the information I need on one page.
Book club: Shelfari is a social networking site for book enthusiasts.
As a businessman, I confess to an increasing reliance on LinkedIn. I’ve made a lot of new hires from this site, both through alerts on my profile as well as through LinkedIn Ads, and I think the site has worked wonderfully for me business-wise.
MiniClip.com and AddictingGames.com
Both are rival online game portals; Miniclip is UK/Europe oriented and Addictingames is US-oriented. We use these to check out the competition, and it gives us a perfect bird’s-eye view of the space. One little trick I use is that I experiment with different browsers. For example, I use Chrome when I’m in the US, and therefore the cookies still think that I’m in the US even when I’m back here. A lot of advertising on game sites is cookie-based targeted ads so I can, sitting in India, find out the kind of advertising happening worldwide on online game sites.
My iGoogle page, where you can cull, mix and match and pull information from everything around the Web, is the centre of my online life. I’ve got feeds from various sites, an alarm clock (you never know when it’ll be useful), the BSE/NSE widget, a Painting of the Day from the Metropolitan Museum of Art (good for gloomy days), a Word of the Day from Dictionary.com and a World Clock with four time zones in case I need to make a quick conference call across the world.
Shelfari is a social networking site organized around books, so you can join communities and make friends with people who have similar tastes in books and authors. I use it to mainly keep track of one of my favourite writers, Haruki Murakami!
Facebook and Orkut
These are important for business, too. Since we cater to the age groups that frequent these sites, it’s important for us to keep tabs on the social scene, and we rely on these two sites to do that.
This is a must-visit site for everyone involved in Web 2.0 or social media. TechCrunch is one of the foremost blogs on the Web about Internet services and companies. It also has a network of related sites talking about everything from computer hardware to a Web 2.0 job board.
The Pondering Primate
It’s a bit like Techcrunch, but has its own charm. Primate talks a lot about “disruptive technologies”, trends in Web 2.0, SMS services and mobile marketing. It’s a regular in my Google Reader, and frequently has some very unique stuff.
Alok Kejriwal is a dot-com entrepreneur and the co-founder and CEO of Games2Win.com, an online game portal, and Gamecurry, a search engine for online flash games.
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