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Business News/ Mint-lounge / Prateek Jain and Gautam Seth / Product designers
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Prateek Jain and Gautam Seth / Product designers

Prateek Jain and Gautam Seth / Product designers

Jain and Seth discuss what freedom means. Photograph: Madhu Kapparath / MintPremium

Jain and Seth discuss what freedom means. Photograph: Madhu Kapparath / Mint

Prateek Jain and Gautam Seth, partners who run the trendy Klove Studio, are quintessential examples of Generation Now. Freedom, they believe, is about the individual.

Jain and Seth discuss what freedom means. Photograph: Madhu Kapparath / Mint

So, don’t expect them to sell their designs to an international design house without their label. “Our label defines us, it is how we express ourselves. If you like what we make, you have to take it with our branding," says Jain, 30. And if that means fewer sales it’s okay; after four and a half years of working to establish their identity, they will not have it any other way.

Gold mine: Crescendo, a glass installation with flower forms, symbolizes the choice to die as a bud or bloom into a beautiful flower. Photograph: Madhu Kapparath / Mint

Klove Studio is known for its glass installations—in which the duo uses modern materials such as concrete tiles, fur and lacquer paint to make old, often baroque shapes—as well as their lights and chandeliers. Though they are currently working with brass telescopes, when we approached them with our brief, they decided that they would create a glass work. Jain says that although they have worked with stone and metal, they way they can shape glass and use it to express what they want is not possible with any other medium.

The reflection of trees on the golden ball makes the work complete. Photograph: Madhu Kapparath / Mint

The completed installation, Crescendo, which took them two weeks to complete, is a grouping of three flower-forms in glass. “Flowers are a symbol of fruition, and each flower in this installation is like a stage in an individual’s life cycle. We visualized the final stage with a golden hue—it represents an individual who has reached a point in his life when he is free to pursue his chosen path," says Seth.

Just like they are.

*********

The works of Delhi-based Prateek Jain and Gautam Seth can be viewed at www.klovestudio.com.

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Published: 09 Aug 2008, 01:09 AM IST
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