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Microsoft launches Halo 3

Microsoft launches Halo 3
NYT
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First Published: Wed, Sep 26 2007. 12 35 AM IST
Updated: Wed, Sep 26 2007. 12 35 AM IST
Hoping to make entertainment history, Microsoft Corp. has released the latest video game in its hit ‘Halo’ franchise. The ‘Halo’ series, set in a future when humanity is battling a hostile alien race, has sold more than 14.8 million copies since its debut in 2001, making it one of the most successful game franchises. The last major game in the series, ‘Halo 2’, set a record in 2004 for first-day sales of any entertainment product, generating more than $125 million (Rs498.7 crore)in the US in its first 24 hours.
Microsoft and major game retailers expect to surpass that mark this time, when more than 10,000 stores across the country opened to sell ‘Halo 3’. In London, authorities have banned official “midnight madness” events amid fears of unruly crowds. As early as July, more than 1 million consumers had ordered the game, which will be available in three versions, costing $60, $70 and $130 (The top version comes with a space helmet inspired by ‘Halo 3’). The game will ship in 17 languages.
“There is no question the ‘Halo 3’ launch is the biggest event of the year in video games, and for a lot of people it will be the biggest entertainment event of the year, period,” said Andy McNamara, editor-in-chief of the magazine ‘Game Informer’. NYT
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First Published: Wed, Sep 26 2007. 12 35 AM IST