The critically acclaimed Aamir Khan production, Peepli (Live)—India’s official entry for the 83rd Academy Awards—is the toast of the International Film Festival of India (IFFI) this year.
The 41st edition of IFFI, which opened on Monday, will run till 2 December.
IFFI 2010, which is organized by the Directorate of Film Festivals in association with the Entertainment Society of Goa, is to act as a launch pad for Peepli (Live), which organizers hope will create an awareness in the international media as well as the global film fraternity, in the run-up to the upcoming Oscar awards.
A still from the film ‘Peepli Live’.
Peepli (Live), which was a huge hit in India, is a dark, comic satire that explores the contemporary issue of farmer suicides and the resulting media and political response to the phenomenon. Apart from the film being screened in the Indian Panorama section at IFFI on 1 December, there will be events and talks to highlight the film, including an interaction with the film’s debutant director Anusha Rizvi.
This special screening will enable “a unique international platform to position an Indian film in the run-up to the Academy Awards”, says festival director S.M. Khan.
IFFI became an annual affair from 1975 onwards, providing a platform for film-makers across the world to project excellent works in cinematic art and contribute to the understanding and appreciation of film cultures of different nations.
The festival has been steadily growing in scale over the years. New segments this year include a short film showcase for first-time film-makers called Short Film Centre, which will facilitate a wide audience for 5- to- 30-minute shorts by film students and young film-makers.
Another new inclusion is The Film Bazaar, a global learning and networking event that focuses on creating business opportunities for production studios and independent producers and film-makers. A Knowledge Series will also be held under the aegis of The Film Bazaar, which will have experts interacting with and advising emerging film-makers.
For details and full schedule, log on to www.iffi.nic.in