For a while, the power players who walk the corridors of The Oberoi hotel in Mumbai, had nowhere to swipe the plastic between power breakfasts and lunches. The Hugo Boss store had just shut down, and a diamond-studded Ice Cube timepiece from Chopard isn’t something you’d buy when you’re charged up with the adrenaline rush of a successful deal. You need something that makes you feel like Donald Trump. Or, even better, James Bond.
And then, there it was. The store that could make you look like Donald Trump or James Bond (pouts not included). Brioni, the 62-year-old Italian suit-maker from whom the real-estate tycoon and international assassin get their suits, opened doors to the brand’s first store in India. Besides a range of sharply cut suits, gentlemen can also acquire shirts, ties, leather goods, belts and sportswear. For the ladies, the store also offers the brand’s relatively newer women’s line.
The coup de grace of the brand is the made-to-measure power suit, which takes two months to craft and is pressed almost 184 times over that period. Prices, of course, are reflective of that effort. The lowest tag in the store will read Rs8,000, while off-the-rack suits start at Rs1,90,000 and jackets at Rs1,50,000.
If you’re handing out that kind of gravy, stop a while and consider the James Bond tux. This limited edition piece, inspired by the prototype Daniel Craig wore in Casino Royale, has a pistol holster in the lapel, a Velcro-sealed case in the sleeve lining—handy to store a knife—and other secrets which can’t all be revealed here.