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Business News/ Mint-lounge / Art for safety’s sake
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Art for safety’s sake

Art for safety’s sake

(From left) ; Death count; Drive out of bar. drive into bar and Winter evening are few of Singhal’s installation pieces. Premium

(From left) ; Death count; Drive out of bar. drive into bar and Winter evening are few of Singhal’s installation pieces.

A cold foggy night, a bottle of your favourite tipple, a set of wheels—and you have a deadly mix. Winter Evening, a public art installation by Prince Singhal made using a wine bottle, screams a silent warning against drunken driving.

The piece is part of a travelling exhibition, None for the Road, which features the Delhi-based road safety activist’s works, aimed at raising awareness about the dangers of drunken driving. The artworks, which have been shown in Jaipur and Chandigarh, will be exhibited at the City Centre mall in Kolkata on 18-19 December, and will travel to Bangalore (Forum Mall, 21-22 December), Chennai (Citi Centre, 24-25 December), Hyderabad (City Mall, 27-28 December), Mumbai (Infinity Mall, 30-31 December) and Pune (Inorbit mall, 2-3 January) before returning to Delhi. In the Capital, the exhibition will be held at Dilli Haat from 5-9 January to coincide with the National Road Safety Week.

(From left) ; Death count; Drive out of bar. drive into bar and Winter evening are few of Singhal’s installation pieces.

SInghal founded Community Against Drunken Driving (Cadd) in 2001, soon after his first exposure to the problem, when he volunteered with Delhi Police during National Road Safety Week. Later, he gave up his day job as a corporate strategist to devote himself full time to Cadd.

He now plans to sell the works as well as a calendar with quirky posters to raise funds for the organization. Singhal hopes to raise 15 lakh for next year.

Art installation on liquor bottle by Prince Singhal.

Cadd also works with lawyers and psychologists to provide counselling to victims and families of road accident victims. “Earlier, we used to offer them monetary assistance, but that proved unsustainable. So we arrange for legal and psychological counselling to help them get back on their feet and file for claims."

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Published: 13 Dec 2011, 08:30 PM IST
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