At Lounge, we work very hard to surprise you every week.
Take the last eight issues, for instance. Our cover stories have spanned a breathless range of topics: radio taxis, affordable art, summer suits, sex after babies, the new opulence, sarinomics, the new way to do Europe and our swimsuit summit. What to put on the next cover that’s different—and relevant—from all the other magazines and weekend newspapers you’re bombarded with is a question we never stop worrying about.
The idea for this week’s cover was born when we spotted a piece by writer Ed Gillespie in an international magazine. We visited his blog ( www.lowcarbontravel.com) and were bowled over by his philosophy of having fun while conveying a message.
Gillespie and his partner Fiona have been on a 12-month slow, low-carbon global tour without flying. You already know about the slow-food movement. Now read about slow travel on Page 12.
We contacted Ed and were pleasantly thrilled when he agreed to write exclusively for Mint in the Indian subcontinent. We asked him to introduce the concept, and then illustrate it through first-hand experiences in four countries, making use of very distinct modes of transport. Gillespie eventually wrote the story somewhere between negotiating Mongolian deserts on a Russian van and a 12-hour bus journey to Hong Kong—on his birthday. “It’s not necessarily for those whose idea of a vacation is to slump on a beach. It can be hard, stressful and you need to be prepared for the unexpected,” he says in the story.
At some point, he plans to travel by boat from Thailand to the Andamans and then possibly to the mainland. If you tell us you enjoyed this cover story, we’ll carry another piece on his slow travel adventures through India.
Of course, slow is a word we’re all accustomed to in India. But it’s a shocker of a concept for an outsider who comes to India to do business in a booming economy. GE’s former India head Scott Bayman, who recently completed a 14-year stint in New Delhi, told R. Sukumar that this country took some getting used to. Bayman discovered, shortly after moving here, that waiting is an art every serious businessperson must master. Read the interview on Page 10.
And enjoy the issue, it’s full of surprises.
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