While giving Lounge an exclusive peek into her new, 14,000-sq. ft Casa Paradox outlet at The Gallery on Mehrauli-Gurgaon Road, New Delhi, Raseel Gujral Ansal describes it as a “voyeuristic space that will make you feel like you are part of someone else’s lifestyle”.
Located on the ground floor of this yet-to-open mall, the store’s show windows flank both sides of the mall’s main entrance. On one side is Ansal’s office-cum-consultation studio, along with a space (under construction) for showcasing two international furniture brands that Ansal has been importing. On the other side is Casa Paradox’s range of indigenously designed and manufactured furniture, wall finishes and treatments, furnishings and internationally sourced accessories. Though Casa Paradox already has one outlet (at DLF Emporio mall), Ansal felt the need for a larger space because “people respond better to physical products than to pictures or drawings or concept notes”.
Everything you see at the store can be duplicated—whether it is stencilling or embossing for walls, furniture pieces, accessories such as lamps, vases, planters, mirrors and small bric-a-brac. Ansal updates the accessories every six-eight weeks and never orders the same collection twice.
The good stuff
Ansal is keeping up with the trends for 2010 and this is reflected in the store. Purple and lavender were huge last year, but this autumn onwards, says Ansal, plum and dusty pink are hot. “Orange is even bigger. Everything next year onwards—you can already see it creeping in—will have lots of hues of orange: cinnamon, peach, apricot, coral. Another colour that has already made its presence felt is gold. We already have accessories in gold hues—from large oversized lamps to horn-embellished small boxes, etc.”
Small wonder: The chair represents three trends: the colour orange, the use of leather and miniaturizing furniture; (below) olive mother-of-pearl vase from DK Home. Madhu Kapparath / Mint
Leather furniture is also making its mark at Casa Paradox. Look out for the faux leather chair in orange, Rs1.2 lakh (taxes extra) or the faux leather chair with armrests in silver, Rs1.46 lakh (taxes extra). Olive is the other colour Ansal is rooting for—from its dullest shade to its brightest, almost acid-like, avatar. Our pick: a disc-shaped, flat, oversized vase from the new mother-of-pearl collection from DK Home (part of a Dutch designer’s collection); prices start at Rs30,000.
In the last six months or so, says Ansal, the trend is towards clean and contemporary lines once again, but with some degree of ornamentation.
There are some miniature pieces in the store. “I have always liked oversized furniture but what I have seen internationally is the creation of ‘mini-me’ ranges.” They are tightly proportioned pieces of furniture—such as the orange chairs—which are quirky and charming. Ansal is planning chairs, small consoles, cocktail tables and small writing tables in this range.
The overly ornate Narcissus martini tables, with hanging crystal tassels, don’t go with the rest of the current stock. And Casa Paradox should not shift focus from its strength, which is luxury, and try to incorporate elements such as small side tables in stainless steel.
The Arca collection (small boxes, vases embellished with horns, in muted gold tones) starts at Rs78,000; The Formiasrl range (coloured glass accessories, including a range in plum) starts at Rs28,000. If you want designers from the studio to visit your home for consultation, you have to pay Rs50,000 (adjustable against future furniture order).
For more details, call 011-65679378.