App” is a gigantic misnomer. Most of the stuff peddled as “apps” today in stores, such as Apple’s App Store or the Android market, aren’t really “applications” in the traditional sense. They’re packages, nuggets of cleverly presented information on specific topics. Case in point, the Sari App.
At its core, the app is basically a step-by-step video guide on “How to drape a sari”, but it features two ways of teaching—one via video, and one via illustrated sketches. The app also has a useful FAQ (frequently asked questions) section on the intricacies of pleats and styles (as well as answers to timeless questions such as “What is a sari?”), and a modular structure that allows the creators to add more draping styles as updates to the program. The app currently only instructs the user on the “straight pallu” or “Nivi” style of wearing a sari.
Step-by-step: A screenshot of one of the app’s videos.
The app was created by a team of developers, designers and fashion photographers headed by “brand strategist” Bhavna Sharma and “app evangelist” Siddhartha Banerjee, who also worked on MeterDown, an iPhone taxi-fare calculator app for Mumbai.
The app, available for purchase at $1.99 (around Rs90), is optimized for the fancy-pants Retina display on the iPhone 4 and works with any iteration of iOS above 3.2.
For details, log on to www.sariapp.com