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The Indian M&B’s here

The Indian M&B’s here
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First Published: Fri, Feb 25 2011. 06 26 PM IST

Updated: Fri, Feb 25 2011. 06 26 PM IST
“His chest was bare, in electric contact with her tingling exposed skin. Pari held back even as a burning desire flooded her. She shuddered, overwhelmed by the need to be possessed by him and the fear that was holding her back...”
Innocent brides. Virile playboys. Electric erotic charges. But even with its stock blandishments, The Love Asana, the first Indian novel from Mills & Boon (M&B), about beautiful yoga instructor Pari and wicked, seductive tycoon Vivan, is a breezy read. M&B discovered author Milan Vohra through its “Passions” contest for aspiring romance novelists; it hopes to find more in subsequent years.
Vohra and forthcoming Indian authors will “all have a global audience”, says Manish Singh, country head, Harlequin M&B. There’s hardly a dearth of fans in India, with M&B’s business growing 2.5 times since 2009, says Singh.
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First Published: Fri, Feb 25 2011. 06 26 PM IST