Days after you read this, Harley-Davidson bikes would have hit Indian roads. The company will launch 12 models in India this year. These will come from five Harley families (or categories of motorcycle)—the narrow-framed Sportster, the bobber-style Dyna, Softail with its trademark hidden rear suspension, the power cruisers of VRSC, and the long-haul capacity Touring bikes which are ideal for covering vast distances. Prices will range from Rs7-22 lakh.
It’s here: Street Glide.
“What we know is that there is a tremendous interest in India, people want to go cruising and they want to tie in with a global brand. While most international bike companies have one or two models in India, we are going to bring three or four times that number,” says Anoop Prakash, managing director, Harley-Davidson India.
The company has just finished the dealer selection process, so expect Harley-Davidson dealerships in Delhi, Mumbai, Bangalore, Hyderabad and Chandigarh.
“We want to tell the Indian customer that we are a premier brand, but we are an inclusive brand,” Prakash adds. “Our bikes are not showcased in country club galas. We want to open our doors to whoever wants to come in and see the bikes.”
The showrooms will also sell Harley-Davidson merchandise such as jackets and miniatures.