We compared monthly prices of FMCG products at organised (Pantaloon Retail’s Food Bazaar) and unorganized (local kirana store) retailers.
Our product universe comprises leading brands at multiple price points in categories such as processed food & beverages, personal care products, and home care products.
We found HUL and ITC have increased grammage by 25% in soaps, while P&G has raised shampoo prices 11-21% over 6-12 months.
ITC’s food trade margins were wafer-thin at the unorganized outlet, as were Pepsi’s beverage margins.
In hair oil, toothpaste, edible oil, and liquid hand wash, Food Bazaar scored over kirana store on grammage, pricing and freebies.
Imported deodorants (made by Unilever) offer fatter margins to unorganized players, unlike HUL - a disturbing trend which HUL may need to check.
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