Hansa Cequity buys majority stake in D-Square Solutions

Hansa Cequity said the acquisition will strengthen its data science and help its aviation business vertical


Hansa Cequity had raised around $5 million (Rs30 crore) from private equity firm ASK Pravi in June last year. Photo: Mint
Hansa Cequity had raised around $5 million (Rs30 crore) from private equity firm ASK Pravi in June last year. Photo: Mint

Bengaluru: Customer marketing company Hansa Customer Equity Pvt. Ltd (Hansa Cequity) Wednesday said it has bought a majority stake in D-Square Solutions Pvt. Ltd, a data science and analytics company. The company did not disclose the value of the transaction.

In a statement, Hansa Cequity said the acquisition will strengthen its data science and help its aviation business vertical. Founded in 2009, Bengaluru based D-square solutions brings together business analytics products and consultancy solutions to help optimise time spent on informed decisions, the company said.

“There has always been a growing appetite by decision makers for data science,” Anand Srinivasan, founder and chief executive of D-Square Solutions said.

The company currently caters to clients in networking, FMCG (fast moving consumer goods), telecom and other large corporations, Srinivasan said.

Ajay Kelkar, co-founder and chief operations officer of Hansa Cequity said that the new acquisition will help leverage on data science in many of its verticals which include automobile industry and retail among other sectors.

Hansa Cequity had raised around $5 million (Rs.30 crore) from private equity firm ASK Pravi in June last year.

D-Square will operate as a separate entity but will synergize its resources with Hansa, Kelkar said. Hansa has a 700-member team in four locations while D-Square has around 25 people.

Kelkar said Hansa will try and build its team organically in two broad areas which include data sciences and customer loyalty to increase its digital capability and also its consulting business.

He said that though total marketing spending of companies has been increasing in recent times, data science is still a very small component within this.

Kelkar said that Hansa Cequity has over 80 million unique customer profiles, analyzes over 70 terabytes of data and manages over 500 million one-to-one customer intelligence campaigns a year.

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