Stricter guidelines for selling unit-linked insurance plans (Ulips) have hit private insurance firms hard. Their market share has fallen from 56% a year ago to 40%. Life Insurance Corp. of India (LIC), which now accounts for about 60% of the market, has withstood the onslaught, thanks to its array of endowment products.
Also See | New ULIP norms hit private insurers (PDF)
Graphic by Ahmed Raza Khan/Mint