Online interests

An increasing number of consumers are buying goods online, as Indians grow more comfortable about conducting financial transactions over the Internet.

This is evident by the rising intent to purchase, defined as an explicit interest shown by a potential buyer towards an online product, according to a report by OfferGrid Networks Pvt. Ltd, a start-up firm that provides business solutions to online merchants. For shopping needs, Indian consumers are accessing various websites through computers, mobile phones and social media networks.

Also See | Online Interests (PDF)

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