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India Unveiled | India’s rural IT boom around the corner

India Unveiled | India’s rural IT boom around the corner
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First Published: Tue, Aug 14 2007. 01 56 AM IST

Updated: Tue, Aug 14 2007. 01 56 AM IST
There’s a mini IT boom waiting to happen in the rural market. Almost 41% of the households that plan to buy a computer or a laptop are from rural areas. Only 16% are from the super metros, the eight largest cities in the country. And 39% of the households that plan to buy a laptop or desktop computer have people who earn less than Rs1 lakh a year. This is a finding of the Invest India Incomes and Savings Survey 2007, produced by IIMS Dataworks. The survey provides the first 360-degree view of the financial behaviour and future investment intentions of the Indian workforce.
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First Published: Tue, Aug 14 2007. 01 56 AM IST