There’s a mini IT boom waiting to happen in the rural market. Almost 41% of the households that plan to buy a computer or a laptop are from rural areas. Only 16% are from the super metros, the eight largest cities in the country. And 39% of the households that plan to buy a laptop or desktop computer have people who earn less than Rs1 lakh a year. This is a finding of the Invest India Incomes and Savings Survey 2007, produced by IIMS Dataworks. The survey provides the first 360-degree view of the financial behaviour and future investment intentions of the Indian workforce.