MoMos (Mobile Monday) in India are taking on the flavour of the cities they are held in, moving away from the standard format.
Earlier, MoMos everywhere would feature one or two key speakers, and discussions would follow the presentation. But MoMo Mumbai over the last two months has turned into a panel discussion on a central theme, MoMo Bangalore has been featuring live demos and MoMo Delhi was a day-long event on a Saturday!
The August MoMo Mumbai panel comprised five-six speakers, who represented a mix of telecom operators, technology and service providers. This time, the theme was “Location Based Services” (LBS), which refers to an operator providing a mobile user certain services based on the user’s location. Usually, the subscriber allows the telecom operator to “track” him for specific services, such as information search or emergency services. The panel had representatives from Qualcomm, Mobile2Win, LG Soft India (LG’s R&D arm in India) and Jump Games. Location-based services are yet to pick up in India, but it is a space closely watched by venture capitalists.
But, the event saw fewer start-ups than usual in attendance. Ironic, since a MoMo is a great place for start-ups to network. Instead, there were several members from PR agencies representing clients in the mobile space.
The discussions on location-based services were followed by more heated ones on revenue share, a longstanding bone of contention between operators and value-added service companies. That is, until growling stomachs drowned out the angry voices.