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Business News/ Opinion / Online-views/  PFRDA uses a supply-side hammer on a demand-side issue
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PFRDA uses a supply-side hammer on a demand-side issue

Fund managers can synchronize actions with sales point, making NPS like other products in the market

A committee headed by G.N. Bajpai, former chairman of Sebi, had suggested changes in NPS aimed at increasing coverage. Photo: Hemant Mishra/MintPremium
A committee headed by G.N. Bajpai, former chairman of Sebi, had suggested changes in NPS aimed at increasing coverage. Photo: Hemant Mishra/Mint

As India’s various regulators meander their way through understanding what their role is, the need for a crash course in regulatory basics looks more important by the day. Registration of Pension Funds for Private Sector Guidelines announced on 12 July by Pension Fund Regulatory and Development Authority (PFRDA), have changed the basic structure of the National Pension System (NPS). A committee headed by G.N. Bajpai, former chairman of Securities and Exchange Board of India, had suggested changes in NPS aimed at increasing coverage. The first of these changes was implemented early this year with the sales charge changed to 0.25% of the invested amount, with minimum and maximum caps at 20 and 25,000, respectively. While it is still early days to say if this had any change in the number of investors buying into the product, PFRDA has gone ahead and implemented the rest of the report. This changes the investor-friendly and unique nature of NPS and has made it just like another collective investment scheme that will now compete with mutual funds and unit-linked insurance plans.

Let’s go back and look at what makes NPS; okay, let me rephrase that: what made the NPS one of the best constructed retail finance products in the world. First, NPS rested on contemporary economic principles of keeping the choice set limited so that investors are not frightened off by too much choice. With the number of fund managers at six and the number of product choices at three (funds with just government bonds, corporate bonds and an index fund in which you can invest not more than half your money), the choice set was simple. The new guidelines have opened the doors to any fund manager that satisfies basic eligibility criteria. At a time when even existing fund mangers are having trouble meeting costs, opening the doors to further competition seems counter-productive. Surely the regulatory energy could have been used elsewhere instead of working on the supply side, when it is clearly the demand side that is in deficit.

NPS was a pioneer in constructing a product that kept the fund manager and the sales point two separate entities. Investors would use the sales points to choose funds and invest; their money would go to a central point from which it would get farmed out to various fund managers, keeping the choices of investors in mind. This would allow fund mangers to concentrate on their core job: fund management; the sales points would do their job of generating sales. Mis-selling occurs because fund managers use investors’ money to incentivize distribution. The new rules allow fund mangers to “synchronize" their actions with the sales point, making NPS like the other products in the market.

Additionally, we need to see this change in the light of the third change in NPS—that of moving the expense ratio from a fixed number arrived at by a bidding process to a number fixed by PFRDA. The ratio at 0.0009% per year was arrived at by a bidding process. The winner’s curse for UTI Asset Management Co. Ltd, that bid this amount, has been a price so low that it has made the business unviable. That number could have been fixed by another bidding process instead of a number that the authority will use. Another committee will sit and decide what this annual expense ratio is and use those in the mutual funds and insurance space as benchmarks.

By raising charges and allowing fund managers to give incentives to sales points directly, the basic structure of NPS is now damaged. It is no more a long-term government-sponsored pension corpus targeting scheme. Pensions are accumulated over 35-40 years of work life and costs matter more in such products compared with shorter-term products. Especially because exit is so difficult, they cannot be treated on a par with other investment-oriented products that offer an easier exit.

What could PFRDA have done? Two things come to mind at once. One, a big literacy blitz to popularize the scheme because the best product will stay on the shelf unless people know that it is there. Every country that has embarked on a national pension system has had to drum up attention to the product and its merits. Two, now that there is three years of performance to see, allow the returns to speak for themselves. In its wisdom, PFRDA makes it impossible to compare fund managers and returns. Disclosure rules on net asset value (NAV) and returns are non-standardized and attempts to visit fund managers’ sites to collect this data result in frustration. I went to the sites of all six fund managers and found it a nightmare to access the data. Why can’t PFRDA carry the returns of each fund manager and each scheme in a ready-to-use and compare format? What started out as an ambitious state-of-the-art pension system is now just another me-too product in a crowded market.

Disclosure: I worked with the erstwhile chairman of PFRDA—Dhirendra Swarup, the architect of the older version of NPS—as adviser to the Swarup Committee.

Monika Halan works in the area of financial literacy and financial intermediation policy and is a certified financial planner. She is editor, Mint Money, and Yale World Fellow 2011. She can be reached at expenseaccount@livemint.com

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Published: 01 Aug 2012, 02:41 PM IST
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