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Mumbai realtor to use US Open brand name

Mumbai realtor to use US Open brand name
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First Published: Thu, Sep 04 2008. 01 43 PM IST
Updated: Thu, Sep 04 2008. 01 43 PM IST
Mumbai: Developer Nirmal Lifestyle Ltd has tied up with the American Tennis Association to use the US Open brand for amenities at its projects in India.
“We are building sports infrastructure as part of our lifestyle city projects and are doing a series of global tie-ups,” Chairman Dharmesh Jain said on Thursday.
Under the 10-year arrangement, the Mumbai-based Nirmal will launch US Open-branded tennis academy, club-houses, fitness centres and villas at its township projects under development.
Earlier this year, Nirmal had announced plans to set up five intergrated townships at a cost of $5 billion. It will set up another 15 townships in the second phase.
Nirmal is currently developing a 3-million sq ft shopping mall in Mumbai and a 1,080-room hotel project, jointly with France’s Accor.
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First Published: Thu, Sep 04 2008. 01 43 PM IST
More Topics: Nirmal | Usta | US Open | Tennis | Townships |