New Delhi:ICICI Prudential Life has entered into a partnership with Dubai-based UAE Exchange House, one of the largest exchange houses in the Middle East. The tie-up will enable non-resident Indian (NRI) customers of ICICI Prudential Life to gain access to any of the 50 odd branches of UAE Exchange spread across the length and breadth of the United Arab Emirates (UAE) to make their first and renewal premiums.
To avail this facility, the customer can walk into any of the branches of the Exchange House, quote his/her policy number or application number, name, bank account details, address and ask for a direct remittance to ICICI Prudential Life. Under this arrangement, the premium would be remitted within 24 hours.
Commenting on the partnership, Anita Pai, executive vice-president, ICICI Prudential Life Insurance said, “Customer convenience is a key element of customer service and our partnership with the UAE Exchange House is yet another step towards cementing ties with our customers. We are sure that the new partnership will enhance customer experience and convenience as our NRI customers can now make their first and renewal payments at an exchange house closer to them.”
The tie-up with UAE Exchange comes close on the heels of ICICI Prudential Life permitting its NRI customers the convenience of directly remitting money towards insurance premiums from their ICICI Bank NRE account into the life insurer’s account.
On the domestic front, ICICI Prudential Life has entered into institutional tie-ups for cash management solutions with various local organizations. Tie-up with the e-governance initiative of the Government of Rajasthan (e-mitra), Government of Andhra Pradesh (AP Online), South Indian Bank in Kerala, Department of Posts in some of the key states of the country are a step in this direction. Customers can now enjoy the convenience of walking into the nearest internet kiosks, bank branches and post offices for paying insurance premiums.