Top television ads in May 14 Photos . Updated: 07 Jul 2016, 04:23 PM IST Livemint These top ads are selected on the basis of their score on the ad reach index. This score is calculated by multiplying the awareness score and the brand recall score and dividing this by 100. 1/14The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, covered 753 respondents—253 in New Delhi, and 250 each in Mumbai and Bengaluru. 2/14The respondents, in the age group of 18-40, have access to cable or satellite television, and belong to high-income groups. The scores were compiled on the basis of spontaneous recall, aided recall and likeability. A Pepsi ad topped the Mint-Ipsos-TVAdIndx survey of television commercials (TVCs) aired in May. 3/14TVC for Britannia Good Day starring cricketer Virender Sehwag shared the second spot with a Pepsi ad 4/14A variant of the Pepsi ad, this one featuring three men with Smiley faces and plugging a chance to win laptops and smartphones plus the Paytm cash shared the second spot with a TVC for Britannia Good Day. 5/14A commercial for Pizza Hut took the third spot 6/14Dollar Bigboss men’s vests, featuring actor Akshay Kumar, took the fourth spot. 7/14In fifth place was an ad for Maruti Suzuki’s Alto—the K10 and 800— “celebrating the first ride of 30 lakh families”. 8/14Ad for the Vodafone SuperNet 4G network was at sixth place. 9/14Ad the Micromax Canvas 6 series smartphone was at seventh place. 10/14Vodafone SuperNet 4G TVC was at the eighth place on the ad reach index 11/14An ad for Bangur Cement was also at the at the eighth place 12/14Kentucky Fried Chicken’s 5-in-1 Zinger meal box ad was at ninth place 13/14An ad for Paytm tied with Kentucky Fried Chicken’s 5-in-1 Zinger meal box ad 14/14Domino’s Pizza Mania Extremes took the last spot in the top 10.