Top television ads in November:Vivo V5 takes No.1 spot
Bollywood actors and celebrity endorsers such as Ranveer Singh, Amitabh Bachchan, Shah Rukh Khan, Konkona Sen-sharma and comedian Bharti Singh scored big on the Mint-Ipsos-TVAdIndx report.
Last Published: Fri, Jan 06 2017. 12 57 PM IST
These top ads are selected on the basis of their score on the ad reach index. This score is calculated by multiplying the awareness score and the brand recall score and the brand recall score and dividing this by 100.
The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, covered 753 respondents—253 in New Delhi, and 250 each in Mumbai and Bengaluru.
The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter. The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.