Slideshow | Top television ads in December
- The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, covered 750 respondents—250 each in New Delhi, Mumbai and Bangalore.
- The respondents, in the age group of 18-40, have access to cable or satellite television, and belong to high-income groups. The scores were compiled on the basis of spontaneous recall, aided recall and likeability.
- The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter.
- The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.