Top television ads in April 13 Photos . Updated: 24 May 2016, 06:11 PM IST Livemint These top ads are selected on the basis of their score on the ad reach index. This score is calculated by multiplying the awareness score and the brand recall score and dividing this by 100 1/13The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, covered 753 respondents—253 in New Delhi, and 250 each in Mumbai and Bengaluru. 2/13The respondents, in the age group of 18-40, have access to cable or satellite television, and belong to high-income groups. The scores were compiled on the basis of spontaneous recall, aided recall and likeability. 3/13 4/13 5/13 6/13 7/13 8/13 9/13 10/13 11/13 12/13 13/13