Top television ads in November

These top ads are selected on the basis of their score on the ad reach index. This score is calculated by multiplying the awareness score and the brand recall score and dividing this by 100.
  • photo
    The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, polled 754 respondents from New Delhi, Mumbai and Bangalore.
  • photo
    The respondents, in the age group of 18-40, have access to cable or satellite television, and belong to high-income groups. The scores were compiled on the basis of spontaneous recall, aided recall and likeability.
  • photo
  • photo
  • photo
  • photo
  • photo
  • photo
  • photo
  • photo
  • photo
  • photo
    The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter.
  • photo
    The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.
  • photo
  • photo
  • photo
  • photo
  • photo
  • photo
  • photo
  • photo
  • photo

    More Slideshows

    More Videos

    • Closing Bell

      Closing Bell

    • Kotak Mahindra to buy 15% in MCX | Just a Mint

      Kotak Mahindra to buy 15% in MCX | Just a Mint

    • Closing Bell

      Closing Bell

    • Ground cleared for 6 new Indian airlines | Just a Mint

      Ground cleared for 6 new Indian airlines | Just a Mint

    • What is adversioning? | Dejargoned

      What is adversioning? | Dejargoned

    • Closing Bell

      Closing Bell

    • India: Most improved of the 'Fragile Five' | Just a Mint

      India: Most improved of the 'Fragile Five' | Just a Mint

    • Closing bell

      Closing bell

    • Mobile textbooks for Sri Lankan students | mBillionth

      Mobile textbooks for Sri Lankan students | mBillionth

    • IPOs back in favour after three years

      IPOs back in favour after three years

    • Idea Cellular CEO on growth factors

      Idea Cellular CEO on growth factors

    • Battle of the budgets | NDA vs. UPA

      Battle of the budgets | NDA vs. UPA

    blog comments powered by Disqus

    Battle of the budgets | NDA vs. UPA

    Subscribe |  Contact Us  |  mint Code  |  Privacy policy  |  Terms of Use  |  Advertising  |  Mint Apps  |  About HT Media  |  Jobs
    Contact Us
    Copyright © 2014 HT Media All Rights Reserved