Top television ads in November

  • The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, polled 754 respondents from New Delhi, Mumbai and Bangalore.The survey, conducted by Ipsos Research and supported by ad monitoring firm TVAdIndx, polled 754 respondents from New Delhi, Mumbai and Bangalore.
  • The respondents, in the age group of 18-40, have access to cable or satellite television, and belong to high-income groups. The scores were compiled on the basis of spontaneous recall, aided recall and likeability.The respondents, in the age group of 18-40, have access to cable or satellite television, and belong to high-income groups. The scores were compiled on the basis of spontaneous recall, aided recall and likeability.
  • The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter.The ad diagnostics score is not used to rate the ads, but is provided to help advertisers understand how successful their ads have been in breaking through the clutter.
  • The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.The ad diagnostics score is an average of an ad’s likeability, enjoyment, believability and claims score.