So, is Microsoft making the fatal military mistake of fighting a new war using old tactics? The software giant has launched a $44.6 billion bid to take over Yahoo. The obvious reason: to take on Google, which currently dominates the world of search and which also has plans to get into other parts of the online world. In that sense, Microsoft plus Yahoo will be a formidable enemy for Google.
Microsoft used its might to crush Netscape in the famed Internet browser wars of the late 1990s. Netscape gave the world the first browser which helped millions get hooked onto the Internet. Microsoft first ignored the threat and then jumped on the bandwagon.
Its critics say Microsoft had used its dominance in operating systems to throttle the Netscape threat. There was even a long legal battle.
But Google is not another Netscape. It is a more innovative company and has more financial firepower. Google has till now run in circles around Microsoft, confusing it. Taking on such a combatant will require nimble feet rather than just a fat cheque book.