The last few days before the long Diwali weekend are bound to be hellish. Last-minute tasks, crowded malls, traffic snarls and terror threats.
So it’s no surprise that a growing number of Indians are clicking their way out of their festive shopping woes. A much-quoted study done by industry lobby Assocham says online shopping this Diwali is expected to be close to Rs580 crore, a 130% jump over the previous year’s tally.
That may not look too large for an economy that is in the fifth year of a record expansion—and it isn’t. But the new figures do show that Indians are overcoming their traditional bias against online shopping, which is expected to cross Rs5,500 crore in this fiscal year.
The rapid growth of retail e-commerce suggests far more than a change in our shopping preferences. It shows that logistics is now good enough to deliver stuff on time. And that making online payments is far more secure than before.