The Indian Premier League has been an undoubted marketing success — and there is much that marketers can learn from it.
But there were some important human resources department (HRD) lessons as well. First, the overall league brought a lot of new talent into the spotlight. It showed once again that innovations tend to do that sort of thing, if you manage them well. Second, true performers rather than expensive employees often won matches. Star power can be overrated.
Then there was the way Shane Warne and Mahendra Singh Dhoni handled the two best teams in the league. Warne seemed to be big on role clarity: Each player in his team was given a clear idea on what he had to do. Dhoni refused to take the easy way out and play the blame game at the end of the show. He did not reproach any individuals, but merely said that the team made several mistakes.
It’s strange, isn’t it? A bunch of cricketers seem to have a more instinctive feel of how to handle people than so many corporate HRDs do.