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Business News/ Opinion / Online-views/  What money can buy
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What money can buy

A Harvard philosopher is against monetization of certain transactions. The world is more complex than he imagines

Illustration: Jayachandran/MintPremium
Illustration: Jayachandran/Mint

In an interesting recent book, What Money Can’t Buy: The Moral Limits of Markets, the Harvard philosopher Michael J. Sandel points to the range of things that money can buy in modern societies and gently tries to stoke our outrage at the market’s growing dominance. Is he right that we should be alarmed?

While Sandel worries about the corrupting nature of some monetized transactions (do kids really develop a love of reading if they are bribed to read books?), he is also concerned about unequal access to money, which makes trades using money inherently unequal. More generally, he fears that the expansion of anonymous monetary exchange erodes social cohesion, and argues for reducing money’s role in society.

Sandel’s concerns are not entirely new, but his examples are worth reflecting upon. In the US, some companies pay the unemployed to stand in line for free public tickets to congressional hearings. They then sell the tickets to lobbyists and corporate lawyers who have a business interest in the hearing, but are too busy to stand in line.

Clearly, public hearings are an important element of participatory democracy. All citizens should have equal access. So selling access seems to be a perversion of democratic principles.

The fundamental problem, though, is scarcity. We cannot accommodate everyone in the room who might have an interest in a particularly important hearing. So we have to “sell" entry. We can either allow people to use their time (standing in line) to bid for seats, or we can auction seats for money. The former seems fairer, because all citizens seemingly start with equal endowments of time. But is a single mother with a high-pressure job and three young children as equally endowed with spare time as a student on summer vacation? And is society better off if she, the chief legal counsel for a large corporation, spends much of her time standing in line?

Whether it is better to sell entry tickets for time or for money thus depends on what we hope to achieve. If we want to increase society’s productive efficiency, people’s willingness to pay with money is a reasonable indicator of how much they will gain if they have access to the hearing. Auctioning seats for money makes sense—the lawyer contributes more to society by preparing briefs than by standing in line.

On the other hand, if it is important that young, impressionable citizens see how their democracy works, and that we build social solidarity by making corporate executives stand in line with jobless teenagers, it makes sense to force people to bid with their time and to make entry tickets non-transferable. But if we think that both objectives—efficiency and solidarity—should play some role, perhaps we should turn a blind eye to hiring the unemployed to stand in line in lieu of busy lawyers, so long as they do not corner all of the seats.

What about the sale of human organs, another example Sandel worries about? Something seems wrong when a lung or a kidney is sold for money. Yet, we celebrate the kindness of a stranger who donates a kidney to a young child. So, clearly, it is not the transfer of the organ that outrages us—we do not think that the donor is misinformed about the value of a kidney or is being fooled into parting with it. Nor, I think, do we have concerns about the scruples of the person selling the organ—after all, they are parting irreversibly with something that is dear to them for a price that few of us would accept.

I think part of our discomfort has to do with the circumstances in which the transaction takes place. What kind of society do we live in if people have to sell their organs to survive?

But while a ban on organ sales may make us feel better, does it really make society better off? Possibly, if it makes society work harder to ensure that people are never driven to the circumstances that would make them contemplate selling a vital organ. But possibly not, if it allows society to ignore the underlying problem, either moving the trade underground, or forcing people in such circumstances to resort to worse remedies.

Then again, part of our unease probably has to do with what we perceive as an unequal exchange. The seller is giving up part of her body in an irreversible transaction. The buyer is giving up only money—perhaps earned on a lucky stock trade or at an overpaid job. If that money had been earned by selling a portion of a lung, or represented savings painfully accumulated during years of backbreaking work, we might consider the exchange more equal.

Of course, the central virtue of money is precisely its anonymity. I need know nothing about the dollar bill I receive to be able to use it. But because money’s anonymity obscures its provenance, it may be socially less acceptable as a medium of payment for some objects.

In both examples—congressional tickets and organ sales—Sandel suggests reducing money’s role. But money has many virtues in facilitating transactions—hence its ubiquitous use. So, perhaps the more important message is that society’s tolerance for monetization is proportional to the legitimacy accorded to the distribution of money.

The more people believe that it is the hard-working and the deserving who have money, the more they are willing to tolerate transactions for money (though some transactions remain beyond the pale). But if people believe that the moneyed are primarily those who are well connected or crooked, their tolerance for monetary transactions falls.

Rather than focusing on prohibiting monetary transactions, perhaps a more important lesson imparted by Sandel’s examples is that we should work continuously to improve the perceived legitimacy of money’s distribution. ©2012/PROJECT SYNDICATE

Raghuram Rajan is a professor of finance at the University of Chicago’s Booth School of Business. Comments are welcome at theirview@livemint.com

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Published: 08 Aug 2012, 06:37 PM IST
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