Any sign of maturity among India’s notoriously sensational television channels— there are exceptions that focus on substantive issues, but even these lapse into sensationalism occasionally—is welcome. One came this week, a report in The Times of India citing guidelines on coverage issued by television channels last week. Only, the guidelines related to a rather inconsequential event: the impending birth of the Bachchan baby. The move was ostensibly prompted by a rueful blog post by Amitabh Bachchan, the expectant grandfather. People unfamiliar with the ways of Indian television channels may find some of the guidelines—not using astrologers to predict the future of the baby, for instance—funny. Others have been left wondering why the channels have chosen to treat this event with sensitivity they have rarely displayed in the past. Still, it’s a small beginning.