Swachh Bharat: Amar Chitra Katha to publish special edition for mission
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New Delhi: Your favourite characters from Amar Chitra Katha will now take forward the message of Swachh Bharat.
Under an agreement between the Amar Chitra Katha publisher and the government, a special 32-page edition of the popular comic book series with messages on sanitation and solid waste components will be distributed to school boards. It will also have real life stories, cleanliness ranking of cities and information about the ambassadors of the mission. The book will be made available in both English and Hindi.
The ministry of urban development on Wednesday signed a memorandum of understanding in this respect with Amar Chitra Katha. “Given that youth and students are one of the biggest change agents for any social transformation, the comic book would aim to engage with them in an innovative manner and spread the message of cleanliness thorough the medium of comic book characters,” minister for urban development M. Venkaiah Naidu said in a statement.
“I hope the comic book goes on to inspire children to take steps and create a long-lasting impact on the cleanliness of their homes, schools, neighbourhoods and eventually their cities. I hope that this initiative will push the Swachh Bharat Mission one step further towards making Swachh Bharat a jan andolan,” (people’s movement) Naidu said.
Founded in 1967, Amar Chitra Katha publishes more than 400 comics in 20 languages with Indian stories including epics, mythology, history, literature and folktales. According to its website, Amar Chitra Katha has sold over 100 million copies.
The Swachh Bharat Mission, a pet project of Prime Minister Narendra Modi, was launched in October 2014 with the aim to make India clean and open defecation-free in the next five years.
To encourage more participation from the youth, the ministry of urban development also plans to launch a campaign in six cities where 450 select youth will act as motivators to promote awareness about the need for sanitation.