K.M. Birla of the Aditya Birla Group and Anand Mahindra of Maindra and Mahindra were the top gainers in August in terms of citations in the global and Indian media, respectively. Birla improved his ranking among Indian newsmakers in the global media to 10th in August from 19th a month earlier, while Mahindra jumped four places to sixth among Indian newsmakers in the Indian media. Azim Premji of Wipro and Aditya Puri of HDFC Bank were the biggest losers on the two lists, respectively, in the terms of citations. Finance minister Pranab Mukherjee and Reserve Bank of India governor D. Subbarao topped both lists.
Kumar Mangalam Birla. Photo: Bloomberg
The Mint Influencers Index is a monthly objective measure based on media analysis by Dow Jones Insight, which tracks these leaders, looking at the volume of media citings for each of them as a proxy for their rising or waning influence. The assumption is that visibility and share of voice is good for them and their companies. In the case of global media, the index is collectively a surrogate for the growing or waning interest in India.
Also See | Mint Influencers Index (PDF)
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