A candidate’s image and the party’s policies, instead of past achievements, will be the key factor in determining voter preferences, says a survey conducted by the Marketing and Development Research Associates (MDRA). And, where the odds are even, populist offerings such as free colour television sets and subsidized rice will make the difference.
Also See States Ruled by NDA / UPA / Others (Graphic)
Methodology: An extensive nationwide study by MDRA to capture the prevailing mood of voters in most states of the country to understand voter perceptions. The sample covered 17,640 voters from 98 Lok Sabha constituencies in 19 big states. The survey was conducted in two rounds—the first one in August and the second one in December.
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